As marketing specialist for Missoula Bone & Joint and Surgery Center in Missoula, Montana, Julie McLennan sees the value of social media firsthand. The ASC operates accounts on multiple platforms to promote many topics, including the addition of providers, event participation, orthopedic education and job openings. “Social media is the word-of-mouth platform that better connects us to our community and helps get our messages out to more members of the community,” she says.