If you want to keep your surgeons happy, give them the surgical technology they want, says Brian Brown, regional vice president of operations for AmSurg Corporation, an ASC management and development company based in Nashville, Tennessee.

“Consider the addition of a femtosecond laser,” he says. “It is a revenue- producing item that can deliver tremendous marketing value to physicians. With the laser, they are able to offer bladeless cataract surgery. This brings in more patients to the physicians, which translates to more surgeries at the ASC. It can also help attract other surgeons to the ASC, which grows the business.”